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제품번호 #:
102848725
Misbehaving: The Making of Behavioral Economics, (Hardcover)
제품번호 #:
102848725
KRW 55626
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Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world.
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제품 세부 정보
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | May, 2015 |
| Pages | 432 |
| Reading level | General/Trade |
| Subgenre | Consumer Behavior |
| Edition | 1 |
| Publisher | W. W. Norton & Company |
| Original languages | English |
| Language | English |
| Awards won | Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.5 in (24.1 cm) |
| Assembled product weight | 1.7 lb (770 grams) |
| Bisac subject heading | Business & Economics |
제품 설명
Misbehaving: The Making of Behavioral Economics, (Hardcover)
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고객 질문 및 답변
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의문:
What is the main focus of 'Misbehaving'?
답변: The book focuses on the intersection of human behavior and economic theory, emphasizing how biases affect decision-making. -
의문:
Who is the author of 'Misbehaving'?
답변: The author is Richard H. Thaler, a leading figure in the field of behavioral economics. -
의문:
Is this book suitable for people without a background in economics?
답변: Yes, 'Misbehaving' is written in an accessible and entertaining style, making it suitable for all readers.
Richard H Thaler All Books Editorial Review
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특징 및 장점
- Explores the human side of economics, challenging traditional views.
- Written by Richard H. Thaler, a pioneer in behavioral economics.
- Combines psychology with market behavior for smarter decision-making.
- Uses humor and engaging stories to illustrate key concepts.
- Highlights the real impacts of human biases on economic outcomes.
- A must-read for anyone looking to understand their own financial decisions.
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