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제품번호 #:
71869322
Nudge: The Final Edition, (Paperback)
90% of respondents would recommend this to a friend
제품번호 #:
71869322
KRW 42224
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An essential new edition—revised and updated from cover to cover—of one of the most important books of the last two decades.
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What Stands Out
Comprehensive Insights
This final edition offers extensive insights into behavioral economics, making complex concepts accessible and applicable for readers interested in influencing decision-making effectively.
Practical Applications
The book provides actionable strategies and examples, enabling readers to apply nudge theory in various fields, from policy-making to personal finance.
Updated Research
Incorporating the latest findings and trends, this edition ensures readers are equipped with current knowledge to enhance their understanding of human behavior and its impact on choices.
제품 세부 정보
- Revised and updated final edition of the book 'Nudge' by Nobel Prize winners Richard H. Thaler and Cass R. Sunstein
- More than 2 million copies sold worldwide since its original publication
- Introduces the concept of 'choice architecture' and its application in making better decisions for individuals and society
- Addresses a wide range of issues such as COVID-19, health, personal finance, climate change, and more
- Incorporates new insights and experiences of the authors over the past years and an explosion of new research
- Focuses on making the concept of nudging enjoyable while providing practical solutions to everyday obstacles
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | August, 2021 |
| Pages | 384 |
| Reading level | General |
| Subgenre | Decision Making & Problem Solving |
| Series title | No Series |
| Edition | Revised Edition |
| Publisher | Penguin Publishing Group |
| Original languages | English |
| Language | English |
| Edu focus | Social Science |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.61 x 0.94 x 8.47 in (14.2 x 2.4 x 21.5 cm) |
| Assembled product weight | 0.79 lb (360 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Behavioral Scientists
Ideal for researchers exploring human decision-making and behavioral economics, providing insights into effective nudging strategies.
-
Policy Makers
Useful for government officials and policymakers looking to implement behavioral insights into public policy for better outcomes.
-
Business Leaders
Great for executives wanting to enhance employee engagement and customer behavior through applications of nudging principles.
-
Hardline Skeptics
Not suitable for individuals who reject behavioral economics concepts and prefer purely rational decision-making models.
제품 설명
Nudge: The Final Edition, (Paperback)
About This Item
Introducing the Nudge Final Edition Paperback! Get ready to be captivated by one of the most important books of the last two decades. Authored by Nobel Prize winner Richard H. Thaler and Cass R.
Sunstein, this Final Edition of Nudge is a must-have for both avid followers and newcomers to the field. Since its original publication, Nudge has become a New York Times bestseller, selling over 2 million copies worldwide. Its impact has reached far and wide, inspiring the creation of over 400 "nudge units" in governments across the globe and fostering groups of behavioral scientists in various sectors of the economy. In this revised and updated Final Edition, Thaler and Sunstein have poured their expertise and experiences from their years in government and extensive new research into every page. Covering a diverse range of topics including COVID-19, health, personal finance, retirement savings, and climate change, this edition offers fresh insights to help you navigate the challenges we face in our daily lives. One of the unique qualities of Nudge is its ability to make complex concepts engaging and enjoyable.
By utilizing the concept of "choice architecture," which the authors themselves introduced, the book presents practical strategies to make better decisions for ourselves, our families, and society as a whole. Whether you're a businessperson, policymaker, engaged citizen, or consumer, the Final Edition of Nudge is essential reading. It sheds light on pressing issues such as sludge (paperwork and nuisances that hinder progress), credit card debt, home mortgages, medical care, and organ donation, all while entertaining and enlightening you. Don't miss out on this final edition of Nudge in paperback format. Join the millions of individuals who have been influenced by this groundbreaking book.
Purchase your copy of Nudge Final Edition today and get ready to nudge your way towards a better future!.
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의문:
What topics does 'Nudge: The Final Edition' cover?
답변: It addresses various issues such as health, personal finance, COVID-19, organ donation, and climate change. -
의문:
Who are the authors of this book?
답변: The book is authored by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein. -
의문:
Is this edition different from the original?
답변: Yes, this edition is completely revised and updated with new insights and research from the last decade.
Richard H Thaler All Books Editorial Review
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KRW 42224
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특징 및 장점
- New York Times bestseller with over 2 million copies sold.
- Revised and updated to reflect over a decade of new research.
- Introduces thoughtful choice architecture to improve decision-making.
- Addresses contemporary issues like COVID-19, health, and personal finance.
- Encourages making better choices while keeping it fun.
- Final edition, ensuring no further revisions will be made.
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