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Business Research Methods

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제품번호 #: 62786912

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This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, REPLACELESSTHANiREPLACEGREATERTHANBusiness Research MethodsREPLACELESSTHAN/iREPLACEGREATERTHAN will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.This book is accompanied by the following online resources:REPLACELESSTHANiREPLACEGREATERTHANFor studentsREPLACELESSTHAN/iREPLACEGREATERTHANVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryREPLACELESSTHANiREPLACEGREATERTHANFor lecturersREPLACELESSTHAN/iREPLACEGREATERTHANPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questions Figures from the text

Publisher	Oxford University Press
Publication date	October 31, 2022
Edition	6th
Language	English
Print length	696 pages
ISBN-10	0198869444
ISBN-13	978-0198869443
Dimensions	7.76 x 1.1 x 10.47 inches (19.7 x 2.8 x 26.6 cm)
Package Weight	3.2 Pound

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Business Research Methods

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KRW 153004

지금 주문하시면 도착 예정일 금요일, 10월 09

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Business Research Methods