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Heineken in Africa: A Multinational Unleashed
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Heineken in Africa: A Multinational Unleashed
Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
Heineken in Africa: A Multinational Unleashed
제품번호 #: 22420993

Heineken in Africa: A Multinational Unleashed

제품번호 #: 22420993

KRW 61961

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Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
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What Stands Out

Cultural Adaptation
Heineken tailors its marketing and products to resonate with diverse African cultures, enhancing brand affinity and consumer loyalty across the continent.
Sustainability Practices
Committed to sustainability, Heineken implements eco-friendly brewing techniques, reducing environmental impact while promoting social responsibility in local communities.
Local Partnerships
Heineken collaborates with local businesses, boosting economic development, ensuring market relevance, and creating a robust distribution network across various African regions.

제품 세부 정보

Shop Heineken in Africa: A Multinational Unleashed online at a best price in South Korea. B07VLHPXQ3
Publisher Hurst
Publication date September 1, 2019
Edition Translation
Language English
Print length 256 pages
ISBN-10 1849049025
ISBN-13 978-1849049023
Item Weight 1.25 pounds (570 grams)
Dimensions 8.6 x 1.3 x 5.4 inches (21.8 x 3.3 x 13.7 cm)
Country of OriginThis item will be imported from US
Date First AvailableJuly 22, 2022
What is in the boxHeineken in Africa: A... For more details, please check description/product details

Who Should Buy?

Suitable For
  • Business Students

    Ideal for students studying international business and marketing strategies through real-case analyses of multinational companies.

  • Industry Professionals

    Beneficial for professionals in the beverage industry looking to understand market expansion and challenges in Africa.

  • Marketing Enthusiasts

    Great for individuals interested in marketing strategies of major brands and their adaptations to local markets.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers seeking light entertainment instead of in-depth business analysis and case studies.

제품 설명

Heineken in Africa: A Multinational Unleashed

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고객 질문 및 답변

  • 의문: What are some claims made about Heineken's impact in Africa?

    답변: Heineken claims to boost economic development in Africa, but evidence suggests otherwise.
  • 의문: What major issues are revealed in the book?

    답변: The book uncovers tax avoidance, human rights violations, and corruption linked to Heineken's operations.
  • 의문: Why is this book important?

    답변: It serves as a vital exposé of the consequences of multinational companies pursuing profits in the developing world.

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장점

  • Engaging storytelling
  • Rich cultural insights
  • Well-researched content
  • High-quality visuals
  • Appeals to diverse audiences

단점

  • Some sections may feel a bit lengthy.

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KRW 61961

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특징 및 장점

  • Heineken's profits in Africa exceed the global average by nearly 50%.
  • Expenses for beer in Africa often surpass those in Europe.
  • Investigative journalist Olivier van Beemen unveils Heineken's minimal benefit to Africa.
  • The book reveals serious issues like tax avoidance, human rights violations, and corruption.
  • It documents competition struggles faced by local brewers against the global giant.
  • A crucial exposé highlighting the negative impacts of multinational corporations in developing regions.

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