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Research Methods for Business Students (6th Edition)
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Research Methods for Business Students (6th Edition)
The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods.
Research Methods for Business Students (6th Edition)
제품번호 #: 7409599

Research Methods for Business Students (6th Edition)

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제품번호 #: 7409599

KRW 118599

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The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods.
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What Stands Out

Comprehensive Coverage
This latest edition offers extensive coverage of research methodologies, making it an invaluable resource for business students seeking to master essential research skills in varied contexts.
Practical Applications
Equipped with real-world examples and case studies, this book ensures that students can apply theoretical concepts effectively, enhancing their research projects and business decisions.
User-Friendly Format
Designed with clarity in mind, the accessible layout and clear explanations facilitate easier comprehension, making it suitable for both beginners and advanced learners in business research.

제품 세부 정보

Shop Research Methods for Business Students (6th Edition) online at a best price in South Korea. 0273750755
Publisher Prentice Hall
Publication date July 5, 2013
Edition 6th
Language English
Print length 728 pages
ISBN-10 9780273750758
ISBN-13 978-0273750758
Item Weight 3.05 pounds (1.38 kg)
Dimensions 7.6 x 1.1 x 10.2 inches (19.3 x 2.8 x 25.9 cm)

Who Should Buy?

Suitable For
  • Business Students

    Ideal for undergraduate and graduate business students studying research methodologies in various business disciplines.

  • Teaching Professionals

    Useful resource for educators teaching research methods, providing framework and examples for effective instruction.

  • Research Practitioners

    Valuable for individuals looking to enhance their research skills and apply concepts in practical business scenarios.

Not Suitable For
  • Casual Learners

    Not suitable for individuals seeking a light introduction without academic rigor or detailed methodologies.

제품 설명

Research Methods for Business Students (6th Edition)

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고객 질문 및 답변

  • 의문: What are the key research methods covered in 'Research Methods for Business Students'?

    답변: The book comprehensively covers qualitative and quantitative research methods, including surveys, case studies, experiments, and ethnographies. It delves into the strengths and weaknesses of each method, helping students choose the right approach for their research questions. These methods are vital for collecting data and driving business decisions, making this resource invaluable for students who aim to apply theoretical concepts to real-world situations.
  • 의문: How can I apply the research techniques learned in this book to my business project?

    답변: You can apply the research techniques by starting with a clear business question and selecting the appropriate method detailed in the book. For instance, if you're exploring customer preferences, conducting surveys might be ideal. The book provides step-by-step guidance on data collection and analysis, enabling you to draw informed conclusions that can directly influence your project's outcomes and strategies.
  • 의문: Is 'Research Methods for Business Students' suitable for beginners in research?

    답변: Yes, 'Research Methods for Business Students' is designed with beginners in mind. It incorporates straightforward explanations, practical examples, and visual aids that simplify complex concepts. This makes it accessible for those without prior research experience, empowering you to understand and engage with the material effectively, ultimately enhancing your academic and professional skills in business research.
  • 의문: What types of assignments can I complete using the methodologies from this book?

    답변: The methodologies outlined in the book can be applied to a wide range of assignments, including academic research papers, business reports, and market analyses. You can utilize surveys to gather data for your project or conduct case studies to evaluate business scenarios. The book discusses the formulation of research questions, ensuring that you can craft compelling and insightful assignments that demonstrate a deep understanding of business research methods.
  • 의문: Does the book include case studies relevant to current business environments?

    답변: Yes, the book features contemporary case studies from various industries that showcase real-world applications of research methods. These examples provide context and illustrate how businesses utilize research to solve problems and make strategic decisions. By studying these cases, you can better appreciate how theoretical concepts are applied in practice, preparing you for your future career in business.
  • 의문: Are there any additional resources or exercises provided in this book?

    답변: Absolutely, 'Research Methods for Business Students' includes numerous exercises and additional resources such as online materials and further reading suggestions. These exercises encourage hands-on practice, reinforcing your understanding of the concepts covered. By actively engaging with these resources, you can enhance your critical thinking and analytical abilities, essential skills in both academic settings and the business world.
  • 의문: How does this book prepare students for real-world business research?

    답변: The book equips students with practical skills that are directly transferable to the workplace. It emphasizes the importance of ethical considerations and effective communication in research. You’ll learn how to present findings and make data-driven recommendations, essential for any business role. This preparation ensures that when you enter the workforce, you're ready to tackle complex research challenges that support business decisions.
  • 의문: Can 'Research Methods for Business Students' be used as a primary textbook for a course?

    답변: Yes, this book is well-suited as a primary textbook for courses focused on business research methodologies. Its structure and content align closely with academic standards, providing educators a comprehensive teaching resource. With its clear explanations and practical applications, it supports course objectives while engaging students in meaningful research practices that enhance their learning experience.
  • 의문: What is the focus of qualitative versus quantitative research as per the book?

    답변: The book differentiates qualitative research, which explores attitudes and behaviors through interviews or focus groups, from quantitative research, which emphasizes numerical data and statistical analysis. Each type serves distinct purposes: qualitative research provides depth, while quantitative research offers breadth. Understanding these differences allows students to select the right method depending on their research objectives, making their findings more impactful.
  • 의문: Where can I buy 'Research Methods for Business Students' in South Korea?

    답변: You can purchase 'Research Methods for Business Students' from Ubuy, which offers a wide selection of books and other educational resources. Ubuy is known for its user-friendly interface, making it easy to find the product you need and facilitating access for students and professionals alike. Enjoy exploring the array of materials supporting your academic journey at Ubuy.

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KRW 118599

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특징 및 장점

  • Comprehensive introduction suitable for business-related dissertations.
  • Engaging style makes complex topics accessible.
  • Logical structure enhances understanding and retention.
  • Market leader in research methods for business education.
  • Includes valuable online resources for both students and instructors.
  • Supports both undergraduate and postgraduate business programs.

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