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Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
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제품 세부 정보
| Publisher | Pearson |
| Publication date | January 16, 2015 |
| Edition | 6th |
| Language | English |
| Print length | 360 pages |
| ISBN-10 | 9780133871319 |
| ISBN-13 | 978-0133871319 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.4 x 0.3 x 9 inches (18.8 x 0.8 x 22.9 cm) |
제품 설명
Framework for Marketing Management 6th Edition
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고객 질문 및 답변
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의문:
What is the difference between this book and Kotler and Keller's fifteenth edition of Marketing Management?
답변: This book is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management. -
의문:
Who can benefit from reading this book?
답변: Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. -
의문:
What is the focus of this book?
답변: The focus of this book is on the realities of 21st century marketing and approaches marketing from a current standpoint. -
의문:
How long will shipping to Miami, FL take?
답변: 7 days
Marketing Editorial Review
The Framework for Marketing Management 6th Edition is a textbook with clear and concise content that provides valuable information for marketing students. However, some reviewers have mentioned issues with the print quality and outdated examples. Overall, it is a useful resource for learning marketing concepts.
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장점
- Clear and concise content
- Provides valuable information for marketing students
- Great addition to marketing class
단점
- Spotty print quality
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중요 정보
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특징 및 장점
- Efficient coverage of current marketing management practices
- Short yet thorough text perfect for supplementing simulations, projects, and cases
- Approaches marketing from a current standpoint
- Focuses on the realities of 21st century marketing
- Modernizes marketing strategies to comply with 21st century standards