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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
제품번호 #: 40867715

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)

85% of respondents would recommend this to a friend

제품번호 #: 40867715

KRW 71652

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What Stands Out

Strategic Insights
Offers comprehensive strategies to navigate digital transformation, empowering businesses to adapt and thrive in an increasingly digital landscape.
Practical Frameworks
Provides actionable frameworks and tools that help leaders implement digital changes effectively, ensuring a smooth transition into the digital age.
Expert Contributions
Features insights from renowned experts and case studies, delivering proven methodologies that enhance business performance and innovation.

제품 세부 정보

Discover the transformative strategies in The Digital Transformation Playbook. Rethink your business for the digital age with Columbia Business School Publishing. Available in hardcover at Ubuy South Korea.
  • Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Publisher Columbia University Press
Publication date 5 April 2016
Language English
Print length 304 pages
ISBN-10 0231163843
ISBN-13 978-0231175449
Item weight 595 g
Dimensions 16.26 x 2.79 x 23.11 cm

Who Should Buy?

Suitable For
  • Business Leaders

    Executives focusing on transforming their organizations to meet digital challenges and competitive pressures effectively.

  • Entrepreneurs

    Startup founders looking to integrate digital technologies into their business models for increased efficiency and innovation.

  • Marketing Professionals

    Marketers wanting to leverage digital tools for enhanced customer engagement and data-driven decision making in campaigns.

Not Suitable For
  • Traditional Businesses

    Companies resistant to change that may not be ready for the digital transformation insights provided.

제품 설명

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고객 질문 및 답변

  • 의문: Ubuy에서 온라인으로 The Digital Transformation Playbook: Rethink Your 쇼핑하는 방법?

    답변: Ubuy에서 온라인으로 The Digital Transformation Playbook: Rethink Your을(를) 쉽게 쇼핑할 수 있습니다.. 제품을 검색하고 체크아웃하는 동안 배송 방법을 선택하고 해당 위치로 배송받기만 하면 됩니다.
  • 의문: The Digital Transformation Playbook: Rethink Your는 South Korea에서 온라인 쇼핑이 가능합니까?

    답변: 예, Ubuy South Korea에서 이 제품을 합리적인 가격에 구매할 수 있습니다.. The Digital Transformation Playbook: Rethink Your은(는) 현지에서 구할 수 없지만 특급 배송 서비스로 저희를 신뢰할 수 있습니다.
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Business Process Reengineering Editorial Review

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) is an insightful resource for professionals navigating the digital landscape. This well-structured book, published by Columbia University Press on April 5, 2016, spans 304 pages and offers practical strategies like the platform business model and customer network model, making it a valuable read for anyone interested in digital leadership. Readers have commended its relative ease of understanding and the clear distinctions made about what constitutes disruption. However, some were left wanting more details regarding the tools referenced, as the author's website didn't yield the expected information.

Customer Reviews & Ratings

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장점

  • Practical strategies for digital transformation
  • Clear explanations without jargon
  • Engaging historical context and theory
  • Well-structured for easy navigation
  • Valuable for digital leadership learning

단점

  • Some details are missing from the author's website

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KRW 71652

지금 주문하시면 도착 예정일 수요일, 11월 04

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